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June 6, 2011- In My Day Founder Cassandra Baptista created interactive content for a new ipad app through Emerson College. The stories covered Boston's bookbinding and book conservation industries. Her interactive stories are now downloaded on the App store and the Amazon marketplace for Android

In My Day Founder Cassandra Baptista competed at Emerson College's annual Entrepreneurship Exposition in May 2011. She was awarded 2nd place and received $5,000 in startup capital.